The ITC Blair™ typeface is based on a popular early 20th century handset metal typeface of the same name. Available as single-weight extended and condensed designs; metal fonts of the face were sold well into the 1950s. In 1997, Jim Spiece resurrected the extended design adding two new weights to create a three-weight family. Almost 20 years later, Spiece teamed up with designers from Monotype to extend the basic family again. This time to include the condensed versions, and complementary italics for the roman designs. Although best used for short blocks of text copy and headlines, ITC Blair It is also eminently suitable for branding and stationary design.